AS OF MAY 29, 2024, ALL SALES FINAL SITEWIDE

ALL GIFT CARDS AND LUMINARY POINTS MUST BE USED BY JUNE 30.

A Letter From Mara

Dear friends, loving customers, and all that I have met along the way,

 

After what I believe to be a gorgeous run of 24 years, I have decided that it is time to take a pause for an inbreath. Our Spring 2024 collection will be our last offering for the time being, allowing me the space to reset and redirect my vision and energy into other creative outlets. We will sell this final collection and existing pieces until we have sold what we have left to offer. I am so proud of this body of work and know what it means to so many of you as well.

 

It is impossible to express in this letter the immense gratitude that I feel for the experience of running this company for as long as I have. It has been nothing short of extraordinary and it has made me who I am.  

 

I am deeply humbled to have been given the gift to play a role that allows me to create beauty and then have it live in the world in such a meaningful way. To have the privilege to work with and for women and to be able to have some level of impact on their lives, even in small or subtle ways. This has given me such purpose and joy and I know in my heart, this is what I am here to do in this life. It has been an honor to step into a position of responsibility, to become an example of change in this industry, and show the potential for new systems that are more loving, Earth centered, and kinder. I will forever remain an advocate and supporter of the tireless work being done by the exceptional people working in this space. The ones fighting for a new version.

 

For anyone in this industry, specifically within the sustainability movement, you are aware that it has been far from easy on so many levels.

 

We have been fighting for what feels like a long time to make this vision and model work in an industry that I believe deep down in its heart wants to heal and become better. But at the end of the day, its structure is archaic and was never built to prioritize Earth and its inhabitants. It’s no secret that its “success” is still bound to harm, unchecked growth and extraction in so many ways. Although I am choosing to redirect my participation, I remain hopeful that there is potential for positive change. Knowing that there are so many incredible people working towards new systems, technology and legislation, we have a chance at this.

This has been by far one of the hardest and most important decisions I have ever made. I have had to deeply examine my relationship to Mara Hoffman Inc as it exists today and what I want for the brand and for myself in the future.

 

Maybe we all need to see someone make this choice. To show us that endings of cycles are also beautiful and that there is so much grace to be had when we lovingly LET GO when it is time. When we can trust in a new version that is forming even when we cannot see it yet. When we actively choose something else, something embedded in love, healing and Truth as opposed to staying put in something that has run its course. I take solace in knowing that if I move in the direction of what is true to me it will help inspire others to do the same for themselves.

 

My work is far from done. I am looking forward to resting for a moment and then welcoming beautiful new invitations into my life. To create, collaborate, and lend my vision to meaningful projects. I know that I am here to help, and I am so excited to see how this unfolds.

Thank you to everyone who has built this brand with me. Through each iteration, over the past two and a half decades, it has always been about the people, THE TEAM. I am SO proud of what we have grown together. Thank you to my brilliant co-creators who have lent their extraordinary talent, vision, skill and generosity to our work. Thank you to ALL of the humans that have touched each piece of clothing from seed to garment and beyond, through our entire supply chain. Thank you to all of the beautiful stores that have supported the vision and been an integral part of this business.

 

Thank you to the beautiful people who have connected with these clothes and been our beloved customers. And to those of you that have been here for the entire run, evolving alongside us, thank you and I love you.

 

To all who have seen themselves in this work, who have felt included and loved through this vision. It has been an extraordinary honor to adorn you, to be the village dressmaker, to help in some small way to uplift the way you see yourself. You are SO beautiful. When we, the women, heal, the planet heals.

 

THANK YOU, I LOVE YOU, AND I CAN NOT WAIT TO FIND YOU IN MY NEXT CHAPTER.

Thank you to my family and close ones who have held me always, through so many versions and now, through what feels like the “main event” of my life. Thank you for holding up the mirror and reminding me that this is just the beginning. I am so grateful and so excited.

Please celebrate this beautiful transformation with me. Your love and support has always been the fuel and will continue to be as we wrap up this iteration and move into the next.

 

With only love and endless reverence for ALL OF IT.

 

Yours Always,

Mara

 

This website uses cookies to ensure you get the best experience on our website.