FASHION

Behind Our Fall ‘22 Campaign

OUR NEW COLLECTION

 

For her newest collection, Mara Hoffman was inspired by movement, form, and nature, making the Donald M. Kendall Sculpture Gardens at PepsiCo Headquarters the perfect backdrop for her Vogue F22 shoot. She captured updated popcorn styles, perfect fall suiting, organic denim pieces, and knits crafted with Climate Beneficial™ wool fibres that sequester more carbon from the atmosphere than are generated during the ranching process of production.

 

Mara spoke with Vogue’s Laird Borrelli-Persson about her approach to responsible design: “While recognizing that it’s impossible to be entirely sustainable, Hoffman believes that there will never “be a point on this planet that the role of the artist, the innovator, the designer, the creative, isn’t essential to our evolution.” And she has hope in the innovators coming up. “I think for a long time, we weren’t [as designers] tasked with solutions, we were just given free reign on ego, and now designers have a whole different responsibility. Students have to problem solve, they don’t just get to express their inner parts, like, ‘this is what I think is beautiful.’ ” Hoffman is a bridge between the old way of doing things and the new. “

 

Check out behind-the-scenes photos from the shoot and the pieces we'll be wearing this fall.

 

FASHION

Behind Our Fall ‘22 Campaign

OUR NEW COLLECTION

For her newest collection, Mara Hoffman was inspired by movement, form, and nature, making the Donald M. Kendall Sculpture Gardens at PepsiCo Headquarters the perfect backdrop for her Vogue F22 shoot. She captured updated popcorn styles, perfect fall suiting, organic denim pieces, and knits crafted with Climate Beneficial™ wool fibres that sequester more carbon from the atmosphere than are generated during the ranching process of production.

 

Mara spoke with Vogue’s Laird Borrelli-Persson about her approach to responsible design: “While recognizing that it’s impossible to be entirely sustainable, Hoffman believes that there will never “be a point on this planet that the role of the artist, the innovator, the designer, the creative, isn’t essential to our evolution.” And she has hope in the innovators coming up. “I think for a long time, we weren’t [as designers] tasked with solutions, we were just given free reign on ego, and now designers have a whole different responsibility. Students have to problem solve, they don’t just get to express their inner parts, like, ‘this is what I think is beautiful.’ ” Hoffman is a bridge between the old way of doing things and the new. “

 

Check out behind-the-scenes photos from the shoot and the pieces we'll be wearing this fall.

"There will never be a point on this planet that the role of the artist, the innovator, the designer, the creative, isn’t essential to our evolution.”

 

Photographer: Mara Hoffman

Styling & Art Direction: Rachael Wang
Production: Chelsea Zalopany
Hair & Makeup: Yumi Kaizuka
Photo Assistant: Melissa Berrios
Models: Madeleine Fall, Noni Cyngor,
Chandia Amira Dhanoa, & Daria Bakhshi
Video: Anna Pollock

“Spring is about letting go so something new can grow”

“Spring is about letting go so something new can grow”

"There will never be a point on this planet that the role of the artist, the innovator, the designer, the creative, isn’t essential to our evolution.”

Photographer: Mara Hoffman
Styling & Art Direction: Rachael Wang
Production: Chelsea Zalopany
Hair & Makeup: Yumi Kaizuka
Photo Assistant: Melissa Berrios
Models: Madeleine Fall, Noni Cyngor,
& Chandia Amira Dhanoa, Daria Bakhshi
Video: Anna Pollock

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