Our Story

Mara Hoffman founded her label in 2000 after graduating from Parsons School of Design in New York City. Fifteen years later, the brand committed itself to implementing more sustainable and responsible practices.

In an effort to foster mindful consumption habits, the brand maintains an open conversation about its approach and encourages consumers to reevaluate the relationship society has with clothing. The company continues to focus on sustainable materials, processes, and production in order to improve and extend each garment’s life.

President and Creative Director, Mara Hoffman, presents collections with a devotion to color, each inspired by and in celebration of women.

The aim is to design and manufacture our garments with greater care, to reduce our impact, and generate awareness.

Learn More about Our Approach

The Spring 2020 ready to wear collection features strong silhouettes, colors and prints. Initially inspired by the ease and simplicity of the Greek Isles, yet grounded in the feeling of stillness and content in the places we are. Clothes to be here now in.

View Spring 2020

As we work towards our goal we will always encounter new challenges. We ask you to join us, see how we are taking action and what inspires us.

The World Of